Rebrand of an Atlanta institution:
Logo, menu suite, signage
[Also website, promotionals]
Design, menu presentation
Interactive continuing education iBook course presented to the architectural audience by CertainTeed Gypsum, produced as part of a larger campaign on product transparency and sustainability
[Also ad, video, tradeshow graphics, eblast, social media]
Concept, design, art direction of video and illustration
Poster for The Giving Kitchen, Atlanta area non-profit which offers emergency assistance to restaurant workers through financial support and a network of community resources
Designed and printed pro bono for fundraising efforts
Concept, design, hand type
Direct mail announcing season of shows and events for long-standing women-focused theatre client
Concept, design
Promotional mailer based on social media usage research:
Design, data visualization, icon development
Product launch campaign video for industry-leading ceilings manufacturer
[Also ad, brochure, eblast, web banner ads]
Concept, design, storyboard, art direction for video, some copywriting
Poster design entry for collective show highlighting AIGA Atlanta member designers’ favorite songs
Printed and sold for fundraising efforts
Concept, design
To revitalize an enduring company manufacturing a traditional product, we focused a lens on Cultured Stone’s masterful craftsmanship and dedication to nurturing the people who form the backbone of the company. The “Masters” campaign highlights these core principles that make Cultured Stone exceptional and allows the company, as well as the product, to shine in a crowded marketplace.
Rebranding and positioning campaign for the manufactured stone arm of a major North American brick manufacturer:
Ad, binder, product guide, sample box
[Also brand guideline update, direct mails, eblasts, individual product line brochures, sample boards, tradeshow display]
Concept, strategy, design, art direction for photography, some copywriting
Selection of single and campaign ads for industry-leading architectural systems manufacturer spanning several years
1: Concept, design, some copywriting, hand type
2: Campaign concept, design, photography compositing
3: Concept, design, copywriting
4: Concept, design, some copywriting
Sampling of rebranding and logo development for a range of clients
Concept, design on all
Contribution to Signs of Solidarity ATL, an ongoing civic public art initiative of Living Walls
Design, painted hand type
Buttons designed to celebrate the 2008 election of President Barack Obama
Concept, design
Brand refresh and standardization of print and environmental show collaterals in ongoing use:
Postcard, poster, banner, outdoor advertising
[Also website, venue signage, promotionals, social media]
Concept, design
Milliken Infrastructure needed a distinct identity which could maintain its direct tie to Milliken. The division’s adherence to solutions built on a sound foundation of science positions them in the industry as innovators and leaders, and was the driving force behind this revitalization of the brand.
Brand update for division of an international industrial manufacturer:
Logo, ad series, segment icons, infographic
[Also sales tools, case study and data sheet templates, email newsletter, direction on website update]
Concept, strategy, design
Poster based on the social pillar of AIGA’s Living Principles initiative designed as part of a set covering all four pillars
Concept, design
