Good thinking. Good doing.
Branding
Identity
Print & digital design
Concept
Creative Direction
Design
Animation credit: Sarah Lawrence
There’s something to be said for getting straight to the point. That’s what the we did with the reinvigoration of Good Thinking Atlanta, and you can see it in the brand.
As we say on the site, “the most compelling stories are often hidden.” Good Thinking finds those stories and gives them life in order to impact audiences and grow the organizations they partner with. It only made sense to approach the rebrand in the same way.
Every aspect of the brand was simplified: the logo, the tagline, the language. By reconnecting with the founding ethos and allowing Good Thinking’s mission and vision to lead, we put the core of the organization right out front.